It is a requirement that all supporters have some level of loyalty, otherwise they wouldn’t stick around and support. Is loyalty necessary for organizational success? I know that leaders need a supporter who understands the weight of leadership and who is willing to eliminate pitfalls, execute tasks, and reduce the risks to the business. Loyalty is essential to commitment in the workplace and many times the supporter must give it without receiving much in return. This article explores the complex nature of loyalty in business, highlighting its importance and pitfalls.
Leaders can assist with making loyalty easy, or destroy it in an instant. The truth is that a supporter may find that being loyal sometimes is a challenge, especially if their leader is counterproductive. Supporters can also help build business systems to create loyal environments. Both leaders and supporters can read more of The Davark Group articles to learn lessons on building better workplaces. However, for this article, does a supporter need to be loyal?
Sources for this article:
Hyacinth, B. (2018). Why Managers Should Care About Employee Loyalty. Linkedin (accessed on 16 April 2024 at https://www.linkedin.com/pulse/why-managers-should-care-employee-loyalty-brigette-hyacinth/).
Henry, M. (2023). The Importance of Employee Loyalty in the Workplace. InMoment (accessed on 16 April 2024 at https://inmoment.com/blog/the-importance-of-employee-loyalty/).
Stanley, M. L., Neck, C. B., Neck, C.P. (2023). Loyal workers are selectively and ironically targeted for exploitation. Journal of Experimental Social Psychology, Volume 106.
Understanding Loyalty in Business.
Loyalty in business encompasses a sense of commitment, allegiance, and dedication to the organization, its goals, and its leadership. It involves supporting colleagues, adhering to shared values, and working towards common objectives. It encompasses more than an employment contract, doing just what is required, but a motivation to do everything needed to succeed. Loyalty fosters a sense of belonging and camaraderie within teams, enhancing morale and cohesion.
Interestingly, there are a lot of opinions on whether loyalty programs, such as rewards cards or hotel perks, are beneficial or costly. It seems that everyone has a side, and you should examine your market to determine if a loyalty program is right for you. But a loyal employee is also a contentious topic. You will find writings, articles, and books on how a supporter can make more money by leaving one employer for another. Much of my research led to a purely financial argument, but not always. A business needs to ask why their employee is leaving their organization, it is important to know if they are leaving for more than financial reasons.
For businesses, a lack of instilling loyalty can lower productivity. “Research has found that happy workers are 12% more productive than their less satisfied counterparts” (Hyacinth, B., 2018). Leaders who do not build loyalty will quickly find an employee who does only what they have to do or they leave. Supporters must understand, that your loyalty makes the business. You are the cog in the gear of organizational success.
Supporters can also enable a better work environment. A loyal supporter may find he or she is allowed to say certain things that others might receive an admonishment. When you show loyalty, it builds trust with a leader. This trust increases positive work environments and opens constructive feedback processes. This does not allow you to say anything, but a good leader speaking to a loyal employee will allow more honesty. This could be the difference between not changing the culture to being the one that uplifts the workplace.
I had a boss after a combat tour tell me to take some time to get whatever I needed done. I was preparing for a required school in my career to command companies and progress into higher ranks. My boss knew, after all that I did for the battalion in Iraq, that he could rely on me to accomplish whatever task he gave me. He also knew that I had a substantial amount of prerequisites to manage. My loyalty and professionalism opened the opportunity for me to go into the office when I needed, or spend my time running errands to prepare for my school. It gave me the freedom to focus on accomplishing tasks versus just clocking in and out.
A loyal supporter also becomes a great advertisement for your brand and your employment. You “become brand advocates, attracting top talent and positively influencing the organization’s reputation and success” (Henry, M., 2023). A supporter has a major role in bringing in talent, especially when they are loyal to a leader or business. They also become a perfect seller of the company’s services or products to customers. If you believe, it is easy to recommend to others that this is a good deal.
Blind Loyalty.
It is a powerful colloquialism, “Don’t meet your heroes” (most attributed to the French writer Marcel Proust). I think this statement has proven true so many times because of blind loyalty. When you build an image of someone or something in your head, without proof or relevant evaluation, you create a false image. Once you meet that false image, and it does not live up to your standards, the image crumbles. Loyalty works the same way. Think about how much social media has impacted this as well.
Unwavering devotion without critical evaluation poses significant risks. Blindly loyal supporters may overlook unethical behavior, turn a blind eye to organizational flaws, and suppress dissenting opinions out of fear of repercussions. This can lead to stagnation, groupthink, and a lack of accountability within the organization. I have seen organizations go from productive and positive to utterly painful to go to work because of counterproductive supporters (i.e. yes people).
A few times in my military career I arrived at a unit where the previous leader was counterproductive or was relieved from duty. In all of these times, there were loyal personnel still in the formation either complaining about the new leaders or still doing some of the toxic behaviors. It took months, if not years, to eliminate bad people, build a better culture, and change opinions on the organization. So many of the blindly loyal people kept us from implementing positive change.
You can avoid blind loyalty by giving your loyalty to people and organizations that deserve it. Like respect, it is a two-way street. A great supporter may have to provide loyalty without recognition, for some time, but loyalty is rewarded in time. Having a proper list of morals that you can foster, build, or look for will diminish blind loyalty and ill-treatment. I list some qualities to implement in the next section.