I first started referencing the Moby Dick Syndrome (MDS) when I was a Major in the United States Army as a way to indicate when a leader became dangerously focused on a specific result. Leaders who show symptoms of this syndrome become obsessively focused on a single issue, goal, or initiative to the detriment of other important aspects of the organization. This syndrome draws its name from the literary classic Moby Dick, where Captain Ahab's singular pursuit of the great white whale leads to his eventual downfall (Melville, H., 1851).
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Leaders suffering from this "tunnel vision" become overly fixated on a particular challenge, often losing perspective on the broader goals and needs of the business. This kind of leadership approach can have destructive consequences, leading to misallocation of resources, employee disengagement, and an overall lack of adaptability within the organization. I predict that you have seen this have disastrous effects on your careers. Today I want to discuss how damaging MDS is to an organization and ways to identify it and remedy it if you find yourself on that path.
Sources for this Article:
Apple In The 1990s: Why It Nearly Went Bankrupt. The Street Contributor Article (accessed on 10 September 2024 at https://www.thestreet.com/apple/news/apple-in-the-1990s-why-it-nearly-went-bankrupt).
Kelley, R. E. (1992). The Power of Followership: How to Create Leaders People Want to Follow, and Followers Who Lead Themselves. Broadway Business.
Melville, H. (1851). Moby Dick or The Whale. Harper & Brothers.
Much of this article was developed from my experiences supporting leaders who fell prey to this syndrome. My experiences taught me how to see it, how to avoid it, and how to help someone veer away from it. The latter is the more challenging part. I hope that as you read through and think about MDS yourself, we can all build better ways to keep our leaders and ourselves off the whale's back. I will remain a bit vague to protect people, but here is a story that will bring my experiences into context.
I was honored to get selected for a key position in the Army at my rank. It was not only challenging but would solidify my promotions and positions in the Army until I would take command of a Battalion. It was extremely important to not just be successful but exceptional.
My interview went well, I was accepted into the unit, and my predecessor had been very successful in their time in that position. My initial beginnings in the unit provided hope that my hard work and efforts would serve me well. Problems arose in the first week of working in this unit, to my dismay. A problem that would develop into a debacle by the time I left the unit.
The unit commander had requested and pushed to send our unit to a training event that they felt would set their performance above others at that level, and propel their career into higher positions and promotions. Also, the commander had recently moved from that training organization so they felt success was guaranteed. The underlying problem was that in pushing for this training event, the unit would have to deploy across the ocean and execute a major operation in less than 90 days when most units received 180 to 365 days to prepare and execute. The commander pushed all of this because they were leaving the unit that year and the rotations were set years in advance.
To add madness to the operation, the commander decided to execute pre-training at the deployed location, instead of at our home installation, shortening the timeline even more. It fell on my shoulders to get the unit to the location and prepare my section for the arduous training we would undertake. All while being new to the unit, and conducting a movement operation that has never been done in the Army before that day. I was a bit concerned, to say the least. To put it plainly, it is similar to moving a family of four from a house to an apartment, by yourself, while working a full-time job, and doing it by tomorrow (no vacation or sick days allowed - go!).
The day that I first discovered MDS, and where I started to develop this leadership concept was when the organization responsible to the Army for managing this training could not resource everything we needed to conduct the training successfully. I immediately notified the commander who created this fiasco to let him know the significant challenges we faced. Most interpreted my report as an issue to report to the senior leaders who had the power to effect this outcome, the commander took it as me stating we could not accomplish the tasks. The leader took it personally, to say the least.
What followed was a barrage of insults, lawfare, and ill-will towards anything I did or said, and anyone that had a slight opinion on the complexities of this operation. Including belittling and undermining me in front of the entire leadership of the unit. I will add that I was laughed at on subjects that ended up being a huge issue for the unit during the training event. Yes, the training event still happened, by complete skill, luck, and political maneuvering on my team's back. The point is that this commander disregarded everything we are told about leadership just because the white whale was getting away.
It was said by several senior leaders afterward that this should never have happened. In fact, a general was referenced as being surprised I was able to move the unit so smoothly with everything stacked against us. The Army eventually admitted that this was improper and impacted the unit negatively. The deployment was too rushed and I was unfairly treated. The commander is no longer leading Soldiers and all is right in the world. Except for the damage this caused for so many Soldiers and Families. A unit degradation that took several years and leaders to repair. In my case, my career was put on hold for 6 years. MDS caused a tsunami of destruction in its wake. Was it worth it? Could we have avoided it?
Damages of the Moby Dick Syndrome.
When leaders fall prey to the MDS, the negative impact on the organization can be significant. A leader's obsessive focus on a single problem or goal can result in overlooked opportunities, misalignment of priorities, and reduced innovation. This focus can blind leaders to the need for collaboration and diversified problem-solving approaches, often alienating employees and key stakeholders who may not share the same level of passion or concern about the specific issue.
We are not talking about a leader deciding to execute a certain way after deliberation. Leaders have to make decisions based on the information provided at the time it was provided. MDS is where a leader does not adjust to new relevant information or does not listen to the facts presented no matter how accurate they are to the operation. MDS manifests in many ways around this scenario allowing no other facts for discussion. Facts themselves become neglected.
As the leader channels all efforts toward their singular objective, morale can decline, particularly when other important organizational matters are also neglected. A leader’s tunnel vision can erode trust, as employees and stakeholders may begin to see the leader’s priorities as skewed or irrational. Sending morale into a negative spiral that is hard to escape. People lose their belief that their opinions matter. Customers leave because they are no longer perceived as important.
As morale disintegrates, innovation or change becomes a bad word. Even to the point of employees receiving punishment for being innovative. As other supporters observe this treatment, they reclude, become less critical, and do not rock the boat. This creates a self-licking ice cream cone that places the leader on a set path into more madness. This inflexible culture erodes every corporate function.
MDS also limits a company’s ability to respond flexibly to changing market conditions. An organization driven by a leader stuck in tunnel vision risks missing out on key opportunities, failing to adapt to emerging trends, or becoming less competitive. As resources are disproportionately funneled into one area, other areas may suffer from underinvestment, which can reduce overall organizational performance. For example, a leader obsessed with a particular product may miss critical insights into customer feedback or market demand, eventually leading to a failed product launch or market entry.
A great example of this was Apple in the 1990s. Everyone knows the tale of Steve Jobs bringing Apple out of almost bankruptcy into the greatness that it is today. You may even be reading this article on an iPhone. In the 90s however, Apple struggled to break out of the personal computing market that was developing. Even though Apple had dominated that market with great innovations and revolutionized operating systems and other software, they struggled. “Apple's focus on high-end products and its refusal to license its software to other companies limited its ability to compete in the growing personal computer market” (thestreet.com, 2023). Apple didn’t recover until they rehired Steve Jobs who set a new direction making a new operating system and more competitive products. I sometimes wonder in those interim years between Steve Jobs running Apple, did he identify his MDS?
Ways to Identify the Moby Dick Syndrome.
Recognizing whether a leader has developed MDS requires careful observation. One key indicator is an overwhelming focus on a single issue at the expense of other pressing concerns. A leader who constantly revisits one topic dismisses the input of others, or consistently sidelines other important initiatives may be showing signs of tunnel vision. These behaviors are often paired with a rigidity in decision-making, a refusal to consider alternative viewpoints and an overall lack of flexibility.
If the Army senior leaders had looked at my commander's record, previous assignments, and future goals, they may have put two and two together. In this case, senior leaders were protecting this commander and supporting the direction of a leader's tunnel vision. One leader may have stopped this from happening by presenting real options, or in this case, new orders.
Another symptom of the syndrome is an erosion of team dynamics and communication. When leaders are overly focused on their ‘whale,’ they may unintentionally ignore or dismiss team contributions that don’t align with their specific goal. This can result in decreased collaboration and transparency, and teams may start to feel marginalized or disengaged. Ultimately, the work environment can become less innovative and more fear-driven, with team members afraid to challenge the leader's perspective.
These communication and team dynamic breakdowns eventually always lead to retirements, transfers, or firings. Not only does the team have a harder time communicating, but the team itself is eroded. I consistently talk to others and everyone acknowledges that MDS leads to this end. Who can blame those workers? Who wants to work in an environment where their leader treats them unfairly or doesn’t listen to their honest and factual feedback?
To reference back to my story, the Army found that one-third of the leaders in the unit had no faith in the leadership of that commander. Can you imagine the difference it would have made if the leadership over that unit, who knew this statistic, had done the right thing with this information? I think the outcomes would have been demonstratively different. If you are seeing communication breakdowns, especially in departments other than the one you are focused on, step back.
Leaders, check on your priorities. If all your attention is focused on essential tasks or top-priority actions but your business is stagnant or failing. You may have MDS clouding your judgment and time. It is important to focus on what is important, but that focus should garner returns or growth. Supporters can help develop those metrics to ensure that a leader is aware of these tunnels.
Lastly, be cognizant of compromised values. If you find yourself shunning or belittling honest or constructive feedback, it might be MDS. Cutting corners just to make your ideas work is another red flag. The more detrimental versions of MDS erode all sense of value in an organization just to be right, rather than successful. If you see this in others or yourself, intervene and maintain standards as it generally leads to better outcomes.
How to Avoid the Moby Dick Syndrome.
Avoiding MDS requires a commitment to self-awareness, open communication, and flexibility. Leaders must regularly engage in self-reflection to
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