“No matter what you do, you can never guarantee that something has been entirely scrubbed from the internet. The cookies, caches, and people’s ability to screenshot and screen record means that it almost doesn’t matter how quickly you take down a post, the chances are someone has spotted it and nabbed it for the future” (Perkins, E).
Social media has become an integral part of personal and professional life, providing individuals with a platform to express their opinions, share experiences, and connect with others. However, for supporters in a professional environment, social media can also pose significant employment risks. When personal social media postings conflict with workplace policies, organizational values, or professional standards, they may lead to negative repercussions, including job termination, hiring issues, damaged reputation, or strained workplace relationships. This article will explore why social media poses an employment risk, what employees should avoid posting, and, for our premium members, tips for maintaining a positive online presence.
Sources for this article:
Koch, H., Leidner, D., & Gonzalez, E. (2012). Digitally enabling social networks: Resolving IT-culture conflict. Information Systems Journal, 22(6), 501-523.
McDonald, P., & Thompson, P. (2016). Social media(tion) and the reshaping of public/private boundaries in employment relations. International Journal of Management Reviews, 18(1), 69-84.
Perkins, E. Nothing gets deleted on the internet. Startups Magazine UK.
Roberts, S. J., & Roach, T. (2009). Social networking websites and human resource personnel: Suggestions for job searches. Business Communication Quarterly, 72(1), 110-114.
Vitak, J., Blasiola, S., Patil, S., & Litt, E. (2017). Balancing audience and privacy tensions on social network sites: Strategies of highly engaged users. International Journal of Communication, 11, 22.
I once received an email at work about a subject that isn’t important for this article. I read through the email and immediately replied. Luckily, all I replied with was ‘I am looking forward to supporting you in accomplishing this task.’ After hitting send, I realized that I accidentally hit reply all and the addressees on the email were the entire installation. I am sure that we have all done something similar, like immediately regretting a social media post after we click the post button. In my case, I was lucky I didn’t say anything more embarrassing. It is a simple example of improper posting, clicking send or submit, and the necessity to manage your digital information flow.
Employment Risks Posed by Social Media.
The risks associated with social media in the workplace are multifaceted. First, employers increasingly monitor employees' online activity, and inappropriate posts can reflect poorly on an individual’s professionalism. Many companies now have blacklisted sites for work systems. Social media postings that contain offensive language, controversial opinions, or inappropriate content can raise concerns about an employee's judgment and suitability for their role (Vitak et al., 2017). In some cases, posts can even lead to legal consequences if they violate laws such as harassment, defamation, or data protection regulations (Roberts & Roach, 2009).
Posts that include discriminatory language, hate speech, or insensitive commentary about race, gender, religion, or politics can reflect poorly on both the individual and their employer. Even in some cases where the post is taken out of context. Such posts may lead to disciplinary action, even if they were made on personal accounts (McDonald & Thompson, 2016). McDonald’s and Thompson’s study continues that labor protections for employees require direct labor-centric comments in many cases. You cannot just argue that off-hour behaviors do not impact work. Courts have supported some privacy arguments but not all cases, and if you are posting at work, you no longer hold a good privacy argument (McDonald & Thompson, 2016).
Many new supporters in their field treat their work computer as a personal one. This is never a good idea. I know of many organizations that monitor computers, internet traffic through their Virtual Network Protocols, key logs, website visits, and emails. Using a work computer to conduct private matters does not remain private. I once had to discipline a Solider for just typing in the search bar ‘hot latinos’ on a secret networked computer. Although a very private action, it became public in minutes.
The point is that it is better to avoid years of legal battles and mounds of money lost to litigation just by keeping derogatory or inflammatory comments to yourself. In other words, ‘if you cannot say something nice, don’t say anything at all.’ It is also important to avoid negative comments about the company, colleagues, or clients. Venting frustrations online about workplace issues can create discord, erode trust, and affect team dynamics. Even if such posts are intended as private or anonymous, there is always a risk that they will be traced back to the individual, leading to conflict within the workplace (Koch et al., 2012). Supporters should read our Week 12 article on constructive feedback rather than posting online.
In a job market where employers are doing more and more social media searches before hiring, you must ensure that your social media posts remain legal and civil. Supporters and leaders take a risk when posting, even with hidden profiles or unrecognizable avatars. Technicians, journalists, and Human Resources are getting much better at reverse engineering posts and profiles. “Zenefits (a US cloud-based HR service) … 80% of their deals brokered illegally, but that their CEO had been encouraging this. He was swiftly replaced …, 17% of staff were laid off, with another 9% laid off in 2016 and 45% in 2017. The value of the business sunk from $20m to $7.8m” (Perkins, E).
Another risk is the potential for social media activity to conflict with an organization's values or public image. Many companies have clear social media policies that prohibit employees from posting content that could harm the organization's reputation. This is especially important for employees in public-facing roles or those with high-level responsibilities, where public perception of the company may be tied to an individual’s behavior online. Even personal opinions that are not directly related to work can become problematic for hiring if they clash with the company’s stated values or the culture of its customers or partners.
Cancel culture can get out of hand, but a great supporter can reduce the risk of it affecting their lives and business. Frivolous, angry, or inconsiderate posting can lead to these situations. Forcing you to begin your apology tour or just getting fired. I have even seen scenarios where liking a post from someone else caused issues with the mob. Now you and I might not agree with mob tactics, but I think we can both agree that it is best to identify risks and try to mitigate them.
Another issue is that social media posts can sometimes lead to the unintended disclosure of confidential or sensitive company information. Employees may not always realize the implications of sharing certain workplace experiences or internal discussions online. Posting internal updates, project details, or financial information can lead to breaches of confidentiality and violate employment agreements. It is essential to remember that even indirect mentions of work-related issues could potentially expose company secrets or damage relationships with clients or partners. Once posted, this information can be difficult to control, potentially leading to breaches of confidentiality agreements or damage to the company’s competitive edge.
This is a huge part of our social media training in the military. The Army even expanded this issue for Soldiers to address their Families. We found that the Soldiers might be posting properly, keeping information secure, but one post from their spouse about the fact they have to get up at 4 am to say goodbye to their military member could jeopardize flight schedules and expose that to our enemies. Supporters must understand the risk of business, financial, and contract information can have when posting to social networks. All of these are important techniques for managing your social media properly.
Lastly, posting during working hours, or overusing social media while on the job, can be seen as unprofessional and a misuse of company time. Employers expect employees to be focused and productive during work hours, and excessive personal social media activity can lead to concerns about work ethic and efficiency.
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