“It's all about the he said, she said …” - Limp Bizkit
Gossip is inevitable in many organizational environments, often arising when formal communication channels break down or when leadership lacks transparency. It can spread quickly through informal networks, and while some view it as harmless chatter, gossip can have destructive consequences if not managed properly. Leaders must understand the root causes of gossip and its potential impact on an organization, and implementing strategies to counteract its effects are essential leadership skills.
Sources for this Article:
Kurland, N. B., & Pelled, L. H. (2000). Passing the word: Toward a model of gossip and power in the workplace. Academy of Management Review, 25(2), 428-438.
Michelson, G., Van Iterson, A., & Waddington, K. (2010). Gossip in organizations: Contexts, consequences, and controversies. Group & Organization Management, 35(4), 371-390.
In no other place in my life, and all my jobs, has gossip been more prevalent than in the military. I want you to try to imagine an organization that impacts your life, inside and outside of that organization. It intertwines into everything on and off duty. We tend to say you are a Soldier 24 hours a day, 7 days a week. As a commissioned officer, some laws govern your conduct on and off a military base regardless if you are working or not. This means that your family, your friends, and neighbors will also be impacted.
One of the biggest gossip lines is from the spouses of Soldiers. It ranges from people who know more than the commanders, to people who hope they can will a thought into existence. Can you fault a loved one for wanting the best for their Soldier? To frame this easily for my readers, think about how much gossip a unit receives when they are getting ready to redeploy from combat. Now multiply that tenfold for when a unit was extended for any reason past its original redeployment date, and a new date is set for that unit.
Staying with this redeployment example, I will share my biggest gossip experience that changed my understanding of communication. I will reference back to this example throughout the article to ensure it resonates with you. As we always want to look at both the leadership and supporter side of the workplace, try to imagine your actions, reactions, and attitudes from both perspectives. I will start my story with my first deployment to Afghanistan.
When we arrived in 2012, our assignment placed us in Kandahar Air Base, Afghanistan. My unit was responsible for the logistics operations of the western half of the country. We supported a U.S. Army Division, Marine Expeditionary Force, other joint operations, and multi-national partners. The original deployment was scheduled to last a full year. About halfway through my tour, I was reassigned to the senior planner of my unit. I was responsible for looking forward, 6 to 18 months. Which made me the guy everyone talked to about redeployment, including spouses in the United States. The Gossip Wars had begun.
How Gossip Arises.
The initial gossip about my unit’s redeployment was centered around the U.S. President's decision to begin extending unit deployments to Afghanistan to 15+ months. This ‘worked’ in Iraq and they wanted to do the same in Afghanistan. While the U.S. government worked on their decisions, obviously Soldiers and Families in my unit wanted to know if this would affect us. I experienced a similar but opposite scenario in my last tour in Iraq when the extended deployments ended and our unit went home early. The gossip was all over the place during that deployment as well.
Gossip often arises in environments where employees feel uncertain, insecure, or uninformed. In these situations, individuals may turn to speculation to fill knowledge gaps or as a way to bond with peers. Organizational changes, such as restructuring, layoffs, or leadership transitions, are common triggers for gossip, as they create uncertainty and fear. Leaders who fail to provide clear, consistent communication may inadvertently contribute to a culture where rumors thrive.
In my situation, we weren’t told much about our redeployment. As leaders, we could not correct the gossip that was spinning about our redeployment date. We had to rely on the government to inform us before we could quell the discussion. The only thing that we could do was present the facts of what we knew when we had it. My leaders and I did what we could to minimize gossip and we will discuss more in the premium section below.
Additionally, much of the gossip was centered on the policy decisions that our leaders made during my deployment. I would listen to Soldiers in line at the dining facility or walking around the base talking about what they ‘heard’ or what so and so ‘said.’ Their rumor was more based on confirmation bias rather than uncertainty. They hear a person talk about a specific issue and it validates their opinion, regardless of the truth. Employees may use gossip to express dissatisfaction with management or policies without formal feedback mechanisms (Michelson, Van Iterson, & Waddington, 2010).
Leaders must understand that even if they communicate effectively, there may be a group or individual that will start gossiping to validate their opinions. They will use gossip to reinforce gossip itself. This creates a gossip tornado that destroys truth in its path. Many times it is for selfish gains, but in some cases, it can just be misinformed people trying to avoid a crisis. It is both a leader's and supporter’s duty to ensure that the truth is the goal, not the hope of being right nor a hope of a favorable outcome.
Gossip can also derive from malicious intent. Some employees may start a rumor, whether true or not, just to enhance an issue about a person. Insinuating a narrative if someone else might get a promotion or bonus instead of them. Although still malicious, with possibly good intentions, an employee might often use gossip to start change, not being able to go through normal channels. Using a rumor that leadership was going to make a change to get others to talk about it might place pressure on leaders to make the change.
Each reason for gossip brings a level of complexity to defeating it. But the overall goal is still the truth. This is why I never agree when people say, ‘Perception is reality.’ Often it is the opposite. It is up to leaders to identify these types of gossip and replace them with truth. Doing the due diligence to seek the truth even though it might fuel the gossip or create more, will build trust in information flow.
My section’s due diligence added to the craziness of the gossip during my deployment when my subordinate discovered that many of the logistics units would redeploy home at the same time. When we briefed our leaders, there was a significant concern about the continuity of operations if we allowed that to happen. Before our leaders could make a decision, the rumors were already flying on who and when units would go home. This was not the only impact gossip had on this deployment.
The Impact of Gossip on an Organization.
Unchecked gossip can damage trust, erode morale, and create a toxic work environment. Gossip often leads to misunderstandings and exaggerations, which can harm relationships among team members and between employees and management. It can undermine leadership credibility, reduce employee engagement, and contribute to higher turnover rates. In extreme cases, gossip can lead to bullying, workplace cliques, and a divided workforce, severely impacting organizational productivity and culture (Kurland & Pelled, 2000).
When everyone found out that we might go home early, or get extended longer, the gossip began to erode morale. Everyone had various reasons to stay longer or go home sooner. When the gossip winds turned in either direction, you can imagine half of the unit getting too much hope that they were right. When those winds didn’t pan out for them, you can imagine that the other half losing faith.
It tore through the units with one faction or clique forming to fight the others on who was right. I wouldn’t have been surprised to find out after that deployment that there was an illegal betting pool on what day we finally went home. But I quickly found that the first time I could not provide a definitive answer to my subordinates or peers, I was the bad guy ‘holding back’ or ‘lying.’
It also became difficult to plan anything after our redeployment. Not knowing which gossip was true and which would become false led to not knowing what we would do once we were home and returned to home station operations. Leaders wanted to make decisions, even wanting to send personnel home to begin other missions but couldn’t. This became another issue on the long list of issues of how gossip damaged trust.
That lack of trust developed cliques of people who felt that the unit leadership was lying, some thought they were not telling us for specific reasons, and some felt that they were just being mean. As we have discussed before in several of our leadership articles, trust is important to workplace culture, productivity, and cohesion. Gossip was able to rip that trust out in a matter of months.
This increased with the spouses at home. Not only hurting the unit but also our Families. I received a consistent bombardment of emails from family members wanting information on their loved one's return. When I could not answer, mostly because I wasn’t told either, they would attack me in the same way as the Soldiers did. Trust got damaged so badly, that when we finally did get information on our redeployment, no one believed it. It became hard to talk to anyone about our end of tour. This went on until we developed ways to control or minimize gossip.
I wouldn’t say that our workplace became toxic but I have seen and heard of other deployments developing toxic traits. Providing Soldiers with just enough hate for the military that they choose to find another employment. Gossip can ruin opinions and hope, especially when gossip is not dealt with properly. Something that I want all of you to continue reading as premium members as we discuss what to do with gossip. Premium members will also learn how my story ends.
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